If you’re looking for B.S. it isn’t here. Traffic Transformation is a course spread across 5 modules, 20 videos, 9 worksheets and centered around our proprietary “A.C.E. Digital Sales Funnel” used at DPA Marketing & Media.
Before you begin your Traffic Transformation journey [through maximizing quality traffic, generating leads, converting sales and engaging customers] you need to set a digital marketing foundation that WILL NOT break. I’ve seen clients with a few hundred unique visitors per month generate more revenue than those with 50k unique visitors per month. It all starts with:
Module 1 Curriculum:
1. Defining Your Buyer Personas & Understanding the Buyer Journey
2. Developing Your Brand Voice & Delivering Indispensable Value
3. Setting KPIs (Key Performance Indicators)
4. Gearing Up With Elite Tools to Execute and Measure Performance
Module 1 Worksheets:
1. Buyer Persona Template
2. Buyer Journey Template
Generating 10-20k unique visitors to your website is hard. Whether it is your first 10-20k or your next 10-20k. The Power 120 is an intricate system that never fails to generate 10-20k unique visitors, when executed properly. You need to revitalize your content creation process and amplify your distribution if you want to get to a point where your buyer personas are knocking down your door for more.
Module 2 Curriculum:
1. Diversifying Content & Understanding Your Traffic Strongholds
2. Creating an Ideal Pool & Editorial with The Power 120
3. Amplifying Your Content Through Repurposing
4. Social Media Editorial & Software
5. [Bonus Video] Atomizing Your Content To Reach The Masses
Module 2 Worksheets:
1. Content Editorial
2. Repurposing Worksheet
3. Social Editorial & Schedule
People are scared of SEO. Literally. CMOs, entrepreneurs, business owners, writers, speakers, bloggers, etc. I’ve yet to meet 1 individual in the above mentioned groups that is confident in their ability to optimize a website and generate traffic that ACTUALLY converts into leads and sales.
This module will change that for you:
Module 3 Curriculum:
1. Breaking SEO Down Into Bite Sized Pieces [Extended]
2. Breaking Algorithms Down Into Bite Sized Pieces
Module 3 Worksheets:
1. Complete On Page SEO Checklist
2. SEO Jargon Cheat Sheet
I didn’t want Traffic Transformation to be another online course that speaks about marketing ideologies and lofty concepts that they can not back up with tactical advice and actionable value.
That’s why I incorporated our very own A.C.E. Digital Sales Funnel that we use at DPA Marketing & Media for all of our clients, into this course.
Many of our clients [and probably many of you] do a lot of things right within your digital marketing strategy. The issue we have to overcome is how to make all of those efforts compliment each other into one well-oiled sales funnel. This module will teach you how to Acquire, Convert & Engage.
Module 4 Curriculum:
1. Breaking Down the A.C.E. Digital Sales Funnel
2. [Bonus Video] Customer Value Optimization
Module 4 Worksheets:
1. A.C.E. Digital Sales Funnel Graphic
2. Effective Call To Actions eBook
The Traffic Transformation course has worked across multiple industries and career paths. More specifically, we’ve used this system to transform consumer brands, technology companies, specialty manufacturers, entrepreneurs, speakers, authors, bloggers and everything in between.
To give you a targeted jumpstart, this course breaks down how to apply this to your business.
Module 5 Curriculum:
1. The B2B World
2. The B2C World
3. The Solopreneur World (Bloggers, Speakers, Authors, Experts, etc.)
4. The Marketing Agency World
This course definitely stands out as one that actually makes a difference in our marketing efforts (unlike so many others). Thanks Derek!EricOwns SaaS Company
This course is on target, articulate, insightful, and easy to work with. He clearly has put in research and development into this course.DanConsumer Brands
This course was great to work with and very in tune to modern marketing practices that actually worked.GaryFood Services
Thank you. This course helped me greatly in areas I had no knowledge of.Kris M. Financial Services
Derek put in a lot of effort and had very good excitement and dedication in this course. We appreciate all it has done for our business.SteveWholesale Goods
If you are looking for online marketing strategy and knowledge, then Derek is your man. I am recommending this course to 4 other associates.RyanCoffee Products